Moving on to Scott Forstall, the senior vice president of iOS software. So far, more than 200 million iOS devices have sold to date, making it the top mobile operating system, with 44% of the market, he says.
More than 25 million iPads have sold, along with 15 billion songs through the iTunes music store, making it the top music retailer in the world. More than 140 million books have been downloaded through the iBooks store.
More than 90,000 apps exist for the iPad on the App Store, Forstall said. In less than 3 years, the store has seen 14 billion apps downloaded total, with Apple paying out more than $2.5 billion to developers. There are more than 225 million customer accounts.
10:40 a.m.: Multi-touch gestures, Mission Control and AirDrop
Steve Jobs showed up to a standing ovation, then passed the stage to Phil Schiller, Apple's marketing chief.
Schiller said that Lion, the new Mac operating system, has hundreds of new features, including full-screen apps and multi-touch gestures. That means getting rid of scroll bars on the side of windows.
A swiping gesture can flip from one Web page to the next. A double-tap zooms into a specific section. A new Mission Control service compiles all running apps and windows on the desktop into one view with a pinch gesture.
Applications in Lion will automatically save your work -– when you quit and reenter, they'll revert to the window placement and text highlighting from when you left. Users can also see older versions of individual documents and do comparisons with past edits -- dragging and dropping portions from older versions into newer ones.
And with AirDrop, you can drag files to others in your network through WiFi.
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Steve Jobs, Apple's chief executive, is expected to take the stage at 10 a.m. today to keynote the annual Worldwide Developers Conference at Moscone Center West.
Jobs, who has made few public appearance since taking another medical leave in January, will help show off a mysterious new Internet service, iCloud, that many predict will let users to store all their music online, allowing them to access and listen to it from a number of devices.
The new iteration of iOS5, Apple's mobile operating system, and Mac OS X Lion, the equivalent for Mac computers, are also expected to be introduced.
We'll be updating through the day, so check back soon and often!
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